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Crawlers also evaluate external links to determine the relevance and authority of this site. This information is indexed, and the page is ranked according to various SEO factors, including keyword relevance, user engagement, and page loading speed. The frequency of crawling depends on how often the website is updated and its perceived importance. High-traffic websites with frequent updates may be crawled daily, while less active sites might only be crawled occasionally. Google’s crawler, Googlebot, is one of the most well-known examples, and it adapts its behavior based on the nature of the website it is crawling. For a website to rank well, it needs to be easily crawlable. Crawlability refers to a site’s accessibility to crawlers, and web developers must ensure that all important pages are discoverable. Several factors can hinder crawlability, such as broken links, excessive redirects, and pages that are blocked in the site’s robots.txt file. One of the common mistake’s developers make is using JavaScript or Flash to render key content.

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